marketing
Secret Search Engine Optimization Strategies
Written by Derek Gehl Sunday, 17 January 2010 03:57
The Secret to Turning Keywords into Conversions is to Keep Your Keywords Focused.
Are you focusing your search engine optimization efforts on getting tons of traffic from the search engines? If you answered yes, then I am about to tell you something completely different from other Internet Marketers. Forget about getting tons of traffic from the search engines.
Get LESS traffic that converts MORE!
The Secret to Turning Keywords into Conversions is to Keep Your Keywords Focused For example, if your site sells an all-natural remedy for acid stomach problems... You start to do your keyword research and you discover that the keyword phrase "natural remedies" has 288 daily searches. But it has over 2,000,000 sites competing for it. While the phrase, "acid reflux natural remedies" has 67 daily searches with just over 11,000 competing sites.
Do you want to spend all your time and effort trying to optimize your website for the first keyword phrase? You may get more searches, but you'll never know how many of those searchers want to buy your stomach acid remedy. Not to mention the HUGE number of competitors the keyword has!
Or would you go for the second term, which only has 67 people searching for it -- knowing those 67 people are looking for EXACTLY what you offer? And, it has a MUCH lower competition number to boot! Obviously, the second term is better! Sure, you might get less traffic -- but the visitors you DO get will be MUCH more likely to buy your product.
Why You Will Make More Money with Less Traffic That Converts
Using An SEO Company Versus Hiring an In-House Expert
Written by Scott Buresh Sunday, 17 January 2010 03:52
It's a common question that companies who are considering hiring a search engine optimization company often face - is this something that we can do in-house? More importantly, can we do this in-house and get the same results that an expert search engine optimization company would provide?
As this article will demonstrate, clearly the answer is "yes" to both questions. However, as this article will also demonstrate, getting the types of results that an expert at search engine optimization can provide will cost you - often more than outsourcing.
or the purpose of this article, I'm ignoring the multitudes of companies that decide to dump the job on somebody already in their organization (usually an IT person who already has too much to do) rather than hiring a search engine optimization company. It has been my experience that while some of these people eventually provide decent results, they are the exception. More often than not, the project never leaves the ground, or the effort is halfhearted at best. In a worst case scenario, your internal person may embrace tactics that no expert search engine optimization company would ever use because they can put your site at risk of penalization or outright removal from the engine indexes
My company often works with firms after they have used non-expert internal talent to optimize their website, and most of the time we are actually doing more work because much of what has been done is ineffective or dangerous. We have to take everything apart and put it all back together, often while making requests to the search engines to have penalties lifted.
The real goal of this article, however, is to assume that a business has decided to embark on a search engine optimization campaign, and that it is also committed to using a proven expert in search engine optimization.
The choice then is simple - does the business hire an experienced resource to work in-house or should it instead go with an outsourced search engine optimization company?
A recent study by the Search Engine Marketing Professional Organization, published in the January 2008 edition of DM News ("Healthy SEM Salaries Rule: SEMPO Survey"), points out that experience in search engine marketing carries a high price tag.
For instance, if you were looking to hire someone with more than five years of experience in search engine marketing, you could expect to pay between $100,000 and $200,000 per year.
For somebody with experience but not five or more years, you can expect to pay anywhere from $60,000 to $100,000 per year. If nothing else, these real world figures should convince discerning companies that expert search engine optimization and marketing is not something that you should dump off on an existing employee without any experience in the field.
The free market has determined that expert search engine optimization and marketing is worth at least $60,000 per year for a full time position, and up to $200,000 per year. On the other hand, most reputable search agencies have many more than five years of collective experience in the search engine marketing industry.
In addition, a high percentage of these agencies offer SEO services that cost considerably less than $60,000 per year, to say nothing of $200,000 per year. It should also be noted that this figure neglects to include any of the additional costs associated with hiring - benefits, training, and so on. In addition, an expert search engine optimization company will have a broad range of sites from which to draw knowledge, while your in-house expert will likely only have one, or a handful at best.
Read more: Using An SEO Company Versus Hiring an In-House Expert
Bringing New Products to Market
Written by David Mammano Friday, 15 January 2010 15:55
Otherwise known as the idea train, an entrepreneurs' way if thinking is her biggest strength and, if not carefully managed, could be her biggest curse.
I probably have a new idea every day. And at the time I have it, I usually get so excited that I think it's the next best thing. In mind, at that time, I have just made Steve Jobs look like an amateur.
But, at the same time, some of my ideas are pretty good. I wouldn't have a successful business if they weren't. And of course, some of my ideas are....let's say, put on hold.
If I actually acted on all my ideas, my company would have imploded a long time ago. One can stretch a company too thin where it begins to lose focus. I started in this direction a few years ago. A member of my team made a comment to me that was very enlightening. She said, "I feel as though lately we are growing like a shrub instead of a tree."
It was a very powerful statement and made me think about pruning the shrub so we can grow like a tree again. And we have.
Now when I have ideas, I present them to my managers first to flesh them out. This can be a frustrating experience because entrepreneurs and managers think differently, thank God. If he's smart, the entrepreneur has surrounded himself with detailed managers who can say no to him when appropriate. Most entrepreneurs don't like their ideas to be grilled and possibly put on hold or nixed for the benefit of the company. So, he will give his managers the right to set him straight if the idea is not the best for the company at that time; or needs to be altered/killed.
How To Get More Website Traffic
Written by Eric Gruber Saturday, 09 January 2010 23:51
When You Write Articles Want to get more website traffic and more prospects now? When you write articles, you will attract more attention and get more website traffic, online publicity and profits.
BUT, if you want to write articles that get read and keep your audience coming back for more, you must follow my basic rules of writing for an online audience. If you are used to writing articles for print publications, be sure to read these rules. The online consumer is different than the print consumer.
7 Article Writing Tips to Ensure Your Targeted Audience Reads What You Write & Buys What You Are Selling:
1. Use conversational copy. Talk to your readers. Use words that people know. Absolutely, do not use jargon. It is boring. You will lose your audience's attention immediately. So, use words that people are familiar with and can connect to. Write like you talk and let your personality and experience shine through. You will make a better connection with your readers.
2.Go active. Words have power. Find specific active verbs to paint your copy. This will make your article exciting and lively. Action verbs are more engaging and will move the reader along. And, by using action verbs, you will automatically reduce the number of words it will take to get your message across. For example, "John loves Mary" is stronger than "Mary is loved by John."
Boost Your Rankings with SEO
Last Updated on Saturday, 09 January 2010 23:48 Written by markeing scoop Saturday, 09 January 2010 23:44
Increase your search engine rankings with these SEO basics.
This article is for 'Newbie SEO' people to understand more about search engine optimization.
Boost your ranking on search engines with accurate, clear and relevant content. For the Newbie, 'SEO' Search Engine Optimization advertising is an online advertising model whereby the advertiser creates pages to be indexed by search engines. Then, Search Engine Submission is the next step to ensure your pages are indexed by the search engines.
Search Engine Optimization TIPS! Pick Your Target Keywords, Position Your Keywords, Have Relevant Content, Avoid Search Engine Stumbling Blocks, Have HTML links, Frames can kill, Say No To Search Engine Spamming, Submit Your Key Pages, Verify And Maintain Your Listing, Build Relevant Inbound Links
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